Clients
Comments
1/9
With Brainworks Emotional Response email campaign. Our Application pool grew significantly over 30% for two consecutive yeras, which is something that the university has not been
able to do since 2003.
Carmen Brown
V.P. Enrollment Mangagement
University of New Mexico
2/9
Cleveland Ciropractic Collge highly recommends the Brainworks team to any institution looking to set themselves apart from the crowd of competition.
Brainworks creative team have connected with the pulse of our audience, and have created a meaningful message for the higher education market place.
Dr. Carl S. Cleveland III
President
Cleveland Chiropractic College
3/9
Through long conversations on campus, Brainworks helped us recognize our value and created an innovative idea
that helps students engage with us. At the end of our first year using Brainworks publications, both our
freshman and transfer yield increased by a staggering 20%!
Jonathan Burdick
Dean of Admission and
Financial Aid,
University of Rochester
4/9
From market research, to on-campus focus group interviews, to concept, to copy, to photography...
everything was done with the utmost professionalism, ingenious creativity, in a timely manner and with the highest quality standards.
Brainworks was able to capture the soul, the feel of the university in concept, copy and graphics.
The attention to detail and the commitment to getting the job done right, and on time, was extraordinary.
Campus reaction to completed pieces has been overwhelming... talk about "emotional response communication"!
Even people who have been here for years are seeing the campus with a new appreciation. They've made me a campus hero!
Maria Dillard
Dean of Enrollment Management,
Nova Southeastern University
5/9
With the Brainworks designed/produced viewbooks and advertising campaign,
City College New York's enrollment has increased far above the national curve.
Fall 2003 enrollment jumped 15% over Fall 2002, with the largest increase
(+44) among new freshmen; Fall 2004 enrollment increased nearly 7% over
Fall 2003. Our Fall 2002 pre-Brainworks enrollment was 10,400; with
Brainworks materials, it is currently 12,600.
Mary Lou Edmondson
Assistant Vice President for Communication,
City College of New York, (CUNY)
6/9 Working with Brainworks was one of the best experiences of my professional life.
They were able to analyze our needs and produce materials that not only met those needs, but far exceeded our expectations.
Already the freshman class is up 22%.
In three years there has been an increase in application by over 40% and an increase in SAT scores by 30 points.
Jim Murphy
Director, Undergraduate Admissions and Financial Aid,
Baruch College, CUNY
7/9 Brainworks not only captured an immediate understanding of the type of student we were looking to attract,
but also delivered customized publications, which identified key features that made Manhattan College truly distinctive.
Our objective was more qualitative than quantitative, but we ended up with both.
We realized record results and accomplished recruiting more commuter students and our inquiry and applicant pools dramatically.
William J. Bisset, Jr.
Dean of Admissions and Financial Aid,
Manhattan College
8/9 Creating A marketing/communications campaign
is a big project. You must answer the big questions - who you are and who
you want to be - but also deal with the nitty-grittly, the details and policies
of complex academic curricula and services. Brainworks operates well at both
these levels. They come in and on site research with faculty, staff, and students
and tell you things about your school you need to know to make strategic decisions.
They also get pencil to paper fast so the viewbook quickly becomes a working
draft document. They stay on top of it and on top of you, which is crucial
to keeping things moving. And, by the way, they are smart. And wait until
you see what their wide-angle images do for your communications. Applications
for the full-time program are up 30%, substantially due to the campaign.
Rob Ducoffe
Director of Graduate Studies
Zicklin School of Business - Baruch College, CUNY
9/9
Brainworks engaged our organization in a way that helped define a new and more powerful vision for the school.
They understood at a more basic level than we did that our research-based education had to be portrayed in a very human context.
This they did, and it has fundamentally changed the way our community views the power and elegance of our work.
It's not always enough to be a leader in your field - you have to look like and communicate that standard at the most basic and effective level.
This was the magic of Brainworks.
Douglas Atkins
Director,
Chartwell School
